Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health…
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The Mental Healthcare Consumer Journey
Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Since her session wasn’t recorded at the venue, I interviewed Kathy on our podcast so we could share her insights with our wider audience. Whether your healthcare business […]
Expert Marketing Insights to Grow Your Behavioral Health Business
The stigma surrounding behavioral health is finally fading, consumers are seeking help, and all types of behavioral health businesses are booming. Our Senior Account Director Paul Knipe, Josh Weum, and I were among the presenters at this year’s INVEST Conference, where we shared pivotal strategies to reshape your marketing approach—emphasizing the critical role of authentic […]
Living with Metastatic Breast Cancer Means the Pandemic Isn’t ‘Over’ for Me
As told to Jacquelyne Froeber October is Breast Cancer Awareness Month. I was in the produce aisle of the Winn-Dixie when a grown man coughed on me. Loudly. I froze — a ripened tomato in my hand. I felt the weight of it and noted the subtle spray of the cough on its bright red […]
The Marketing Minimum Daily Requirement
Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition” than others. Still, we often must persuade leadership that all their locations need at least some love—even those with a full census. How can you invest your marketing dollars and energy appropriately across your multilocation portfolio? […]
Treatment Options for Colon Cancer
Colon cancer, also called colorectal cancer, is one of the most common cancers in the US. There are several treatment options and the best treatment depends on how far the cancer has progressed. Sometimes, more than one treatment option is combined. Surgery Polypectomy A special tool is used to detach and remove polyp(s) from the […]
THCB Gang Episode 142, Thursday October 31 – The Health Care Blog
THCB Gang Oct 31, 2024 Joining Matthew Holt (@boltyboy) on #THCBGang on Thursday October 31 at 1pm PST 4pm EST are patient advocate Robin Farmanfarmaian (@Robinff3); health economist Jane Sarasohn-Kahn (@healthythinker); futurist Jeff Goldsmith: and digital health guru Fard Johnmar (@fardj). Yes, it’s the pre-election special on Halloween! You can see the video below live (and […]
What Is Influencer Marketing & Is it Safe for Healthcare?
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader marketing […]
Intermittent Fasting for Women – HealthyWomen
Medically reviewed by Isabel Smith, M.S., R.N., C.D.N. You’ve probably heard of intermittent fasting. There are hundreds of thousands of posts dedicated to the trend on social media, and celebrities like Jennifer Aniston and Cameron Diaz swear it’s how they maintain their fit physiques. Famous bods aside, the eating pattern has been linked to a […]
Heal Thyselves (and Health Care) – The Health Care Blog
By KIM BELLARD The article I can’t get out of my head is one by Greg Ip in The Wall Street Journal: Crises at Boeing and Intel Area National Emergency. I’m old enough that I remember when the Boeing 707 took airline passenger travel from the prop age to the jet age. I’m old enough […]
The Great Girlfriends Podcast: Understanding Melanoma with Dr. Janiene Luke
We partnered with The Great Girlfriends Show to answer some important questions about melanoma. Expert guest, Dr. Janiene Luke, answers some common questions: What Is Melanoma and How Common Is It? Do Melanoma Symptoms Appear the Same for Everyone? Does Surgery to Remove Skin Cancer Leave Permanent Scars? What Is Genetic Tumor Testing and Should […]